12/12/2023 0 Comments Imusic campaigns![]() Madboy/Mink’s Imaad Shah says, “Young audiences are so passionate and something like this provides a direct connection to our fan-base.” He explains that it will give the people who are hungry for music the access they deserve. In comparison, the monthly subscription fee for students in the U.S. The third chapter will focus on the 'New Creators' applying technology to create the transformation that businesses. The second chapter will showcase how IBM helps clients bring their unique visions to life. The first chapter educates about IBMs core capabilities and expertise. 60 a month by signing up for Apple’s Student Membership, a program launched in 2016. The campaign will roll out in the coming months in three chapters. Now, Indian students can access Apple Music’s streaming services on both iOS and Android for Rs. Most of the musicians featured in Apple Music’s new campaign have young fans and the music is often lost behind a wall of heavy subscription fees and monthly payments minors and/or students simply cannot afford. While the company can grant Indian artists an audience of 20 million paid subscribers, increasing that number seems daunting, largely due to the lack of an affordable music streaming subscriptions. ![]() And all the success, according to Cue, is thanks to the power of streaming – something they want to push more Indian audiences and artists towards.Īlso See NMACC’s New Venue The Cube In Mumbai Will Host Performances By Indie Artists Eddy Cue, Apple’s senior vice president of Internet Software and Services, revealed to the Daily Mail in December last year that Apple Music’s global strides included 20 million paid subscribers and 70 exclusive releases from a few of the world’s biggest artists in 2016 alone some of the company’s successful exclusive number one albums include Canadian rapper Drake’s Views, R&B artist Frank Ocean’s Blonde and American producer DJ Khaled’s Major Key. While plenty of Indian indie musicians do have their music available on the platform, they have not yet received a massive country-wide promotion of their releases – something Apple Music hopes to remedy as soon as possible. “If a company like Apple Music is going to invest in Indian artists, then more artists and the Indian youth are going to get pumped up about the music we have here.” ![]() I don’t think it’s sunk in as yet,” said Trehan during the shoot for the upcoming India-wide campaigns. Centered around six young indie musicians, the campaign features artists across several genres: Bollywood rap king Badshah, New Delhi singer-songwriter Prateek Kuhad, Mumbai rapper Divine, film composer and singer Anirudh Ravichander, singer-songwriter Kavya Trehan and Mumbai-based electro-swing duo Madboy/Mink. While Apple Music has lent its global presence to several artists from various countries, 2017 marks the first time the company will be tapping extensively into the pool of Indian independent talent for a nationwide campaign. It’s unclear how soon that product will roll out fully, but Amazon Music’s presence in the test alongside Apple Music is a clear sign that work is progressing.Imaad Shah and Saba Azad of Mumbai-based electro-swing duo Madboy/Mink. Indeed, its music boss Ole Obermann reiterated the message about tests of “a product which will help users stream music discovered on TikTok directly on their preferred DSP” in his response statement to SNEP this week. Meanwhile, just this month we saw French labels body SNEP suggest that services “like TikTok” might be hampering the growth of music subscriptions, because people are happy enough with 30-second clips to not want to stream the full tracks.įor TikTok, direct links to streaming services are a way of pushing back on those criticisms, with the data to back up its case. ![]() We’ve seen YouTube’s music boss Lyor Cohen take a pop at TikTok with his “short-form video that doesn’t lead anywhere” comments in an interview. Letting them link the two doesn’t just make this easier it creates a pipeline of data for TikTok, its DSP partners and (hopefully) artists and labels to measure all this. However, this is based on people hearing a song on TikTok then going to their streaming service to play it. The music industry already knows that when songs are used in videos that go viral on TikTok, they get a spike in plays on streaming services. TikTok declined to comment, but referred Music Ally to its statement for our original story: “We are currently testing a feature which will help fans who discover music on TikTok to save and enjoy that track on a premium streaming platform, which will in turn benefit artists and the music industry.”Ī TikTok feature to save songs to people’s streaming libraries may not sound that big a deal, but it’s more important than it seems. This isn’t available to everyone: when I tested it this morning, I could only choose Apple Music. Get Music Ally Certified FOR FREE: advance your skills with Music Ally's Amazon Music for Artists Pro Series >
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